September 4, 2013

Sign of a Beer Writing Culture in Decline

With no malice toward Mat and Sharry. I'm not sure why the local media put them in this awkward position every year.


For our non-local readers, Angels Trumpet Ale House is... an ale house. It is not a brewery despite the Arizona Republic and Phoenix New Times assertions.

Hat tip to Alyssa Medina.

7 comments:

  1. Besides the error in asserting that Phoenix Trumpets is a brewery, I sincerely hope that list was not supposed to be in order from best to worst.
    To put Desert Eagle anywhere but dead last on that list automatically voids any other point raised in the article.

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    1. It's alphabetical in the image above and on the initial voting page.

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    2. Somebody is voting for DE as they are about 1/2% behind Four Peaks. I guess voting bots like diacetyl.

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    3. Do people even read these after the winners are voted in? Personally, I don't...I haven't met a poll I trusted.

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  2. Wow. This is so interesting I have to ask a question. On the one hand, it could just be laziness. (To a very large degree, it must be laziness.) But I wonder if it also hints at the reality that "brewery" is to many people a kind of vague term. There's good beer and places you get good beer. Breweries seem to have something to do with the equation, but people don't really pay close attention.

    This is why the Brewers Association is freaked out by Blue Moon.

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    1. These are reader submissions, Jeff, and so I understand your point about what most people think. I grew up in an era in Milwaukee where a brewery was a factory. You were issued beer. You drank it. The initial round of microbreweries were so different to me that I did not even consider microbrews to be in the same beverage class as beer. I didn't really make the connection until I became a homebrewer. I often think how disconnected from beer we all were in the 1970's. It was made in the home for thousands of years and then it became as mysterious as aerosol cheese.

      I wonder if the regional breweries are getting large and some people are disconnected. Sometimes people ask what a nanobrewery is and I might say something like, "If I can take one picture of their entire operation and get it all in the frame, then they are a nano-brewery."

      Back to the original point. The first four letters in Editor are Edit and that is what is lacking in most beer writing professional and non-professional (including this blog).

      It's cringeworthy when it's a major publication and it's inexcusable when there are so many references to draw upon. Getting it wrong is laziness if it's a single writer operation like a blog. Getting it wrong is negligence when you are the Fourth Estate and in some cases I think it's done on purpose for page views.

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    2. Yeah, it's true. My standards as a reader--my expectations--are slipping right along with theirs.

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