First, it's time to get out the big paint brushes. I have feelings about out-of-state chain multi-multi-multi-tap operations. Skeptical ones. The Yard House is one of these places. It was recently bought by the Darden group--the
Alan points out reports of distasteful labor practices. Most of the Facebook chatter in Arizona on Rogue centers around higher bottle prices. Some simply hate the Voodoo Maple Doughnut Bacon Ale. This is, perhaps, in part because it pretty much is what it says it is--a Voodoo Maple Doughnut Bacon Ale. Zach favors it, but go read the vitriol in some of the comments.
|I don't know what I expected.|
One hundred percent of the draft Rogue Pumpkin Patch Ale allocations go to the Yardhouse.
Period. You won't find it anywhere else in Arizona.
Maybe you don't care about this particular brewery or that particular drinking establishment. It doesn't matter. You have to come to terms with the fact that this is the direction that the industry is headed.
Rogue is a big name brewery. Is it natural to assume that they might broker some deals with big name bar and restaurant concepts? Let's also be aware that there are other deals like this. Unadvertised ones. It's not only draft accounts. This type of "arrangement" is growing on the retail side, too. (I'm looking at you Bevmo. You're wrapped up in some brewery exclusives that give me cognitive dissonance.) Again, there are people I know working for these places. But I know just as many, if not more on the other side of that equation. Good people. Smart people. Beer people. All of 'em.
So I ask. These brewery to single big box exclusive arrangements?
Hey Are We OK With This?
I am not.