|Arizona Wilderness Kickstarter|
Given the recent popularity of this concept for start-up breweries, the potential for over-saturation exists. I predict that we'll probably see as many as 8 campaigns this year. Even a modest contribution of say $20 here and $50 there begins to add up.
At the extreme worst, this could amount to a very expensive Girl Scout Cookie type of shakedown for the beer community. In this scenario, we're just asked to support indiscriminately because we support the concept of growing the overall beer community. It's a wrong-headed notion. No one of us is responsible for the success or failure of any one of these breweries or their campaign. We're going to have to say no to a few of these, by perhaps overlooking a few or in some cases an all out and explicit, "No".
|Granite Mountain Kickstarter|
I've personally sent money to 3, maybe 4 Kickstarter projects, Mystery Brewing was among the first. At the time, it was a unique idea and despite the geographic diversity of some of the breweries I supported, I had an online history with some of the people involved extending several years.
How do we make sure that we're not on the hook for every one of these? After all, we don't buy beer from every brewery.
We ask them to compete. After all, they are in a business and they will be in competition with other breweries and potentially each other. They've decided to ramp up their operation by putting out a product. That primary product is now their Kickstarter page, the merchandise they offer at various levels, their social media presentation, and their involvement in the beer community right now. Everything but the brewery and the beer that has yet to exist.
We owe that to ourselves and to everyone that trying to scratch out an existence in the professional beer world.
Edit: Despite having the screencaps from these 2 Kickstarter pages, I have not yet viewed or reviewed the content. I just skipped to a shot with a person in it. I do know the folks at AZ Wilderness. I have not met the folks at Granite Mountain.