July 25, 2011

Blind Items

As a brewery moves from concept toward a physical reality, there are those that want to keep things under wraps for as long as possible. Others choose to begin their media and marketing campaign right after their first homebrew is opened. I don't know if there is a book strategy on this, but I do know it's a personal decision.

At various points, a brewery has to lay it's cards out on the table. There are public records for zoning, incorporation and state liquor licenses among other things. Often it's as subtle as a giant orange sign posted on the street.

I've decided to blind item some news on some potential breweries:

Area coffeehouse looking at nano brewing. Area coffeehouse permitted for brewing
Existing AZ brewery looking to move production to the valley.
2 production breweries looking at the same properties.
Mesa brewery(s). It's a consideration.

I mention this to counterbalance the recent closure of Rock Bottom Ahwatukee and Spitfire Grill. Things are happening here, they sometimes have to wait.

1 comment:

  1. Awwww, Spitfire closed? I liked that place. It was my go to as a first date restaurant.