October 22, 2010

Beer culture you can wear

Pic of my Rockmount Hops
shirt by @bryanschiele
Though not the focus of my Ignite Phoenix presentation, beer culture was the subtext of putting beer on the dinner table. Beer is best enjoyed when it is a part of the other things that we enjoy in life. Great food is available in almost every neighborhood in Phoenix. The Valley also has access to a number of outstanding beers both produced locally and regionally. Unfortunately putting those two things together is something that does not happen often enough.

Before Ignite, if I told you that beer could play a role in fashion, I'm sure most of you would have instantly thought beer stained t-shirt. That's why I was so pleased that the Rockmount Hops shirt that I wore was so well received. I can't tell you how many great comments that I got about it.

Rockmount Ranch Wear has been an institution in the American West since it's founding in Denver in 1946. It grew up with Rock and Roll and its independent and distinctive look has caught a resurgence in recent decades with musicians and scenesters.

A few years ago, Great Divide Brewing commissioned Rockmount to produce a vintage cowboy style embroidered Western hops shirt.  It's been available off and on in the Great Divide Hops shop in black and at other online stores even less frequently in off-white and women's sizes.

CC Michael Ging on Flickr

1 comment:

  1. A footnote to this post:
    A friend of mine in the Portland Area is trying to put together an order for a run of the putty colored Rockmount shirts. Check out this twitter:

    If you have problems contacting Brian via twitter, send us an email at BeerPHXation at gmail dot com and we'll hook you up.